Design Solutions Driven By Data, Clear visual communication, and intuitive interactions.
It sounds like a catchy headline but what does it mean exactly? Data does not have any subjective opinions concerning design decisions. Data is an account for what's successful and what is not. The initial design implementations will have a certain amount of guess work, and competing ideas, however with solid research, user testing and a philosophy of continuous improvement, the right decisions appear through the data discovered through the monitoring. Below are some real life examples of this theory put into practice.
